Business Concept Plan
You are required to develop a Business Concept Plan which provides a business solution to an opportunity which you have identified. You need to ensure that the plan demonstrates that your idea is a feasible and viable solution and something that will obtain support from an executive or management team to develop in to a business case, ultimately seeking funding and approval to develop / implement (This will be Assessment 3!). Consider what it is that will attract approval and funding of your idea. What it is that makes this a great opportunity and something worth developing or progressing? Whilst the format may vary for your plan, it must include the following:
ï‚· Cover Page
ï‚· Industry Background [1-2 paragraphs]
 Problem / Opportunity – description of your idea [1-2 paragraphs]
ï‚· High-level Solution [1-2 paragraphs]
ï‚· Business Model – how will you make money? [1-2 paragraphs]
ï‚· Gap Analysis
 Competitor Analysis [use a 2-axis matrix]  Unique value proposition – what makes you unique, better and different from your competition
 Ideal Customer Profile – before using your product / after
ï‚· Total Addressable Market [use a diagram to illustrate]
ï‚· Business Model Canvas
ï‚· Value Proposition Canvas
ï‚· References
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