This assessment is based on a case study. You are required to first read and understand the below- mentioned case and write a report addressing a number of tasks listed below

The case is titled “The brain behind the big, bad burger and other tales of business intelligence”, which can be accessed from: 

• Adapted from Case Study 12-2 in: Pearlson, Keri E., et al. (2016). Managing and Using Information Systems: A Strategic Approach, 6th Edition, Wiley, 2016. ProQuest Ebook Central. Retrieved from https://www.cio.com/article/2439016/the-brain-behind-the-big– bad-burger-and-other-tales-of-business-intelligence.html. Please note that there are two pages in this case study, and you need to read BOTH pages. You are then required to write a 1500-word report addressing the following tasks:

ʉۢ Survey the application of Business Intelligence System (BIS) in two (2) industries including restaurant chain industry and evaluate whether, if so how, a BIS can add value to the business in respective industry. In your evaluation for restaurant chain industry, use CKE as an example. Explain how a BIS is different from an information system with a reporting functionality.

 â€¢ Discuss the lessons you learnt from developing and using BIS at CKE that you can use to advise other similar businesses. 

• Discuss the barriers the owner of a business may face in rolling out a BIS for the management of the business. Discuss how solve the challenges. 

• Critically discuss whether business should always trust the decisions made by a BIS. Discuss whether the introduction of Monster Thickburger is a good idea? If you do not think it is a good idea, discuss what other factors a BIS should consider or what input BIS should be fed so that it does not recommend such an idea. 

• Make 2-3 recommendation with respect to rolling out and using BIS at CKE.

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Company information:

·      Company: Toyota, an automotive firm.

·      Issue faced by company: High competition and COVID-19 crisis

Toyota is facing intense competition from automakers in the markets it operates in. Although the world economy will slowly rebound from the COVID-19 crisis, uncertainty in the automobile sector will escalate further in the light of the broader potential business conditions. Competitive considerations while decision-making include the nature and functionality of the company, safety, durability, fuel efficiency, the amount of time required for innovation and development, pricing, customer service and financing. Increased competition results in lower vehicle unit sales, resulting in more downward market pressure, and adversely affecting Toyota’s financial position and operating performance. The ability of Toyota to effectively use various decision-making tools and techniques to deal with current dramatic changes in the automotive market and to retain its competitiveness will be integral for its future success in new and existing markets.

Initial action plan:

Tasks assigned

Evaluate decision making systems and techniques using class modules, provide recommendations on three decision-making techniques for Toyota and their interdependencies, Write report (600 words), Report formatting

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