a) Critically examine how strategic management and core competencies can build and sustain competitive advantage in different organisational contexts 

b) Critically evaluate different strategy formulation processes utilized by organisations and evaluate their relevance to particular organisational contexts 

c) Develop and plan the implementation of a selected strategy for different organisational levels including for change management processes 

d) Consider the external environment of an organisation and analyse capabilities that can enhance potential market opportunities and manage risk.

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