access_timeAugust 26, 2020
perm_identity Posted by Alex Tutor
folder_open Solved Questions
The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior? Respond to at least 3 of your classmates.