Innovative ideas can be used to promote a business, sell a product, gain a new customer base, and change the way the world thinks of the company.

In this week’s discussion, you will explore how creative new game dynamics are reshaping the world, according to Seth Priebatsch, chief executive at SCVNGR. A well-developed game can influence the way people behave, not just in the game but in their lives in general. The game dynamic concepts can be applied in many areas of entertainment business.

Initial Post

Share your thoughts on some of the questions below. Research is not required, but if you represent the thoughts, ideas, words, or images of others, be sure to give credit and cite your sources by indicating the author, date, title, and website link where this information was found.

Response Posts

Have fun with this Discussion! Feel free to discuss your ideas with other students and use meaningful observations to corroborate your point of view such as personal or professional experience. This discussion board will remain open through Sunday night for you to interact with classmates.

Watch the following TedTalk by Seth Priebatsch:

The Game Layer On Top of the World (12:16)

After watching the video, share your thoughts about some of the following:

• What do you think of the game dynamic?
• How can a business benefit from the appointment dynamic?
• Which of the four strategies did you find most interesting? Why?
• Explain how the ideas from the video can help you identify new creative business oppo

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