Channels of Distribution

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Channels of Distribution:

This week we will discuss the aspects of distribution when launching your new V Fusion. See this link https://www.campbells.com/v8/ for more information.

As you consider distribution, address the following items:

Is distribution an important element of the marketing mix?

What value does it add to the product?

Describe one of the three major distribution strategies with an example.

Discuss whether that strategy is successful including your rationale.

Provide a real life example of channel conflict and discuss why the conflict may exist.

Submission Details:

Submit your answers in a 3- to -page Microsoft Word document.

Name your document SU_MKT2010_W4_LastName_FirstInitial.doc

Submit your document to the Submissions Area by the due date assigned.

Cite any sources you use in APA format on a separate page.

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